Burris New Franchise Business Review VP
Posted on: 21/11/2006
Franchise Business Review, a franchise marketing and research firm, announced today that Jack Burris has been selected as Vice President of Marketing and Development. He will be responsible for all advertising sales and marketing efforts of the company.
Burris, formerly the Director of Advertising and Marketing of the International Franchise Association (IFA), oversaw all marketing and development for the oldest franchise organization in the world. Founded in 1960, the IFA represents 1,200 franchisors, 9,000 franchisees and 475 suppliers and plans several regional and national events to help bring the audiences together.
“We are lucky to have someone with Jack’s experience onboard,” said Eric Stites, President of Franchise Business Review. “As an IFA supplier member, I have worked with Jack for several years. His keen sense of business and franchising experience are a perfect fit for our rapidly growing company.”
Burris will help expand business development at Franchise Business Review, as well as assist the company with the launch of several new initiatives that will be announced in the coming months. “This is a fantastic opportunity,” said Burris. “Franchise Business Review is getting ready to announce several major new services that have the potential to significantly impact the franchise marketing and buying process. It’s exciting to be part of such a fast-growing, entrepreneurial organization.”
Burris lead IFA’s advertising and marketing department to help increase overall advertising revenue over 100% in a three-year period. He also managed the redevelopment of Franchise.org, and his work helped Franchise.org achieve traffic counts over 250,000 unique visitors per month, increased Franchise.org revenue over 400% and ultimately lead Franchise.org to become a formidable lead generation web site for the franchise community.
Burris is a graduate of the University of North Carolina and is currently President of the Denver Condominium Association in Washington, DC.
Franchise Business Review is a national franchise marketing and research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. The firm’s services include commissioned franchise research projects leveraging proprietary survey processes and software, as well as industry-wide studies of franchisee satisfaction open to all North American franchise companies.
To see how FranchiseUK can help you franchise your franchise business click here.
