Franchise Boot Camp Get New Host
Posted on: 13/09/2006
Past Franchise Association President to host “The Wilkerson Report” on Franchise Boot Camp Radio.
Past Franchise Association President to Host “The Wilkerson Report” on Franchise Boot Camp Radio. Deal brings almost 30 years of franchise industry insights to struggling emerging franchisors.
Today The Franchise Training Centre and Franchise Recruiters announced that the companies have struck a deal to have Jerry Wilkerson, former president of the International Franchise Association (IFA), host a regular update on Franchise Boot Camp Radio called “The Wilkerson Report.” The Wilkerson Report will bring deep insight into developments going on behind the scenes in the franchising world, with a special focus on how they affect emerging franchisors and franchisees.
The program will be heard exclusively on the Franchise Boot Camp Radio Network. Wilkerson was approached to do the program because he worked at the IFA in Washington, D.C. for 28 years before leaving to form Franchise Recruiters Ltd. The Wilkerson Report will draw on insights gleaned from his access to an exclusive network of top level franchise executives.
“We are very pleased to be able to bring this calibre of experience and industry insight to the Franchise Boot Camp Radio audience,” said Todd Woods, founder of Franchise Training Centre.” Wilkerson is the Katie Couric of the franchise industry, and this deal is part of our ongoing commitment to deliver trusted insight and real value to our subscribers,” said Woods.
The program is aimed at helping emerging franchises accelerate the franchise business learning curve, stay abreast of industry developments and avoid some of the pitfalls that causes most emerging franchises to go out of business in five years. “There are very few ventures that I’ve associated with, but I’ve hooked my star to this because I see the need and the potential,” said Jerry Wilkerson.
The Wilkerson Report is produced by Emmy winning broadcaster Errol Smith and the business model for Franchise Boot Camp Radio was developed by Jackstreet Media. The program is carried on The Affiliate Nanocasting Network. “We are pleased that the program has been able to attract talent of this calibre of expertise. This deal is consistent with our desire to work with the best players in every industry we enter,” said Errol Smith of Jackstreet Media.
The Franchise Training Centre was founded by Todd Woods and Jay Conrad Levinson, the “Father of Guerrilla Marketing.” The Franchise Training Centre works closely with franchise companies to help their franchises increase their sales and profits through effective, proven, market-tested strategies, techniques and systems gleaned from the most successful franchise companies in the country. The company’s offerings are aimed at helping early and mid-stage franchisors and franchisees accelerate the franchise business learning curve and speed growth.
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