ACNielsen Partnership Highlights Concept's Unique Service, Franchise Opportunity
Posted on: 23/08/2006
ABevinco info franchise is not only behind the bar, but increasingly in the public eye.
As the world’s leading franchise concept dedicated to providing bar owners with a proven, effective method for controlling liquor loss and improving profitability, Bevinco Corporation enjoys an unparalleled reputation.
Now, it has taken another step in enhancing the services of its current franchisees while providing a strong tool to attract new entrepreneurs to one of the world’s most innovative and fast-growing franchise concepts.
Bevinco recently formed an exclusive strategic alliance with ACNielsen U.S. to provide unprecedented insights regarding specific product purchase and consumption data along with price and revenue trends for beer, wine and spirit sales at bars and restaurants throughout the country.
ACNielsen is the leader in providing sales and volume trends for beverage alcohol products and is the leading supplier of wholesaler sales data to the wine and spirits industry. Together, ACNielsen and Bevinco will deliver insightful data about beverage alcohol consumption to manufacturers, distributors and retailers that had previously been lacking.
For Bevinco, which has about 250 franchisees worldwide, including about 175 in the United States, the alliance bring even more prestige to a concept that already enjoys a well-respected reputation in its industry even though Bevinco operates largely out of view of the buying public.
“It further enhances our reputation,” said Barry Driedger, president and founder of Bevinco. “From a consumer standpoint we are sort of hidden within the hospitality industry, but by partnering with one of the foremost names in the country it brings Bevinco much more exposure in the marketplace and in franchising.”
While highlighting Bevinco’s continued importance to the hospitality industry, the alliance also signals an outstanding opportunity for entrepreneurs. Bevinco not only expects to add 30 to 40 new franchisees in 2006, but both new and existing franchisees will benefit from the endorsement of their service by alcohol beverage brand owners to bar and restaurant owners. The move is expected to further bolster not only the need for Bevinco’s services, but also the growing ranks of its franchisees.
“We want every single sales representative of a beer, wine or alcohol brand to be talking about Bevinco,” Driedger said. “The brands have already told us they will introduce our franchisees to new clients. It’s a huge win in terms of building our client base because the brand owners want as much data as they can get. Conversely, we’ll need additional franchisees to keep up with our growing client base.”
Operating since the late 1980s, Bevinco has developed a unique, computerized process that compares the exact amount of all liquor a bar operation uses during a reporting period against the amount of liquor that its point of sale (POS) system has recorded as having been sold. Bevinco records every single drop of liquor, beer and wine that is poured and reports any variance to its clients.
While data on “off-premise” beverage alcohol sales at liquor stores and other retail outlets has been readily available, Bevinco – in its alliance with ACNielsen – will be the first to provide brand owners an accurate way to track “on-premise” beer, wine and spirit sales and consumption at bars and restaurants. By combining Bevinco collected data with the unmatched content of ACNielsen, it will allow powerful new insights into the beverage alcohol buying habits at bars and restaurants where consumer connections are often born and cemented.
“That’s where we come in because that’s where trends start,” Driedger said. “Hot bars and restaurants in Los Angeles, New York and Miami determine what people will be drinking and that influences the whole chain in terms of what new products are coming out and what’s going to make it and what is not.”
Already ranked by Entrepreneur magazine within its Franchise 500® for the fourth consecutive year, Bevinco continues to attract a wide range of individuals who want to run a business and not just buy a job. Bevinco’s franchisees range from former chefs and a former senior vice president from Chase Manhattan Bank to CPAs, lawyers and restaurateurs.
Both current and prospective franchisees and clients will discover a robust company with unlimited growth potential.
“The major benefit from this alliance is that our revenue stream is going to increase dramatically, which we are going to pour back into our marketing initiatives to further grow our client base,” Driedger said. “We want more clients so our franchisees can be even more successful and we can continue to provide the most informative data in the hospitality industry.”
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