Junk Franchise Laughs All The Way To The Bank
Posted on: 21/08/2006
1-800-GOT-JUNK? "Little White Rat" ads named one of world's funniest commercials.
R.A.T. Advertising Trial television commercials for 1-800-GOT-JUNK? will be featured prominently in
an upcoming TBS Network Special, The World's Funniest Commercials, airing Wednesday, August 23, 2006.
The witty R.A.T. ads are the brainchild of Rethink Advertising of Vancouver, BC and have become a viral hit across North America. 1-800-GOT-JUNK? Marketing Director, Pete Burgeson admits, "It's hard not to laugh at little white rats in blue coats chasing people out of their houses."
Burgeson points out that the inclusion in World's Funniest Commercials is phenomenal free exposure for the 1-800-GOT-JUNK? brand, as TBS and TNT have some of the largest viewership on cable television. Promos leading up to the show also feature the 1-800-GOT-JUNK? rats and are airing nation wide until August 23, 2006. The TBS special will be hosted by Kevin Nealon, of Saturday Night Live fame, and his wife, actress Susan Yeagley, of Friends.
In addition to the exposure from TBS and TNT, the 1-800-GOT-JUNK? R.A.T. commercials were also nominees at this year's Cannes Lions Award and are currently short listed for the Advertising and Design Club of Canada Awards in November 2006. Founded in 1989, 1-800-GOT-JUNK? has over 260 franchise locations in North America, Australia and the United Kingdom.
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