Atencion - Kids Getting Hooked On Spanish Language Franchise

Posted on: 18/08/2006

New multimedia language program extending franchise opportunities designed to give kids a competitive edge.

As use of the Spanish language increases exponentially across America, Educate Products, LLC, owner of Hooked on Phonics, today introduced Hooked on Spanish, their first educational product designed to teach basic Spanish words to English-speaking children, ages four to six. The program provides an easy and fun way for children to explore one of America's most popular languages early in life, when they are most likely to retain what they learn. Hooked on Spanish was created by top educators in the field of early childhood foreign language learning, parents and the experts at Educate Products.

Now, whether on the playground or in the classroom, kids can pronounce words used daily by nearly 15 percent of the American population. The need for the next generation of Americans to speak Spanish is greater than ever before as projected census numbers show Hispanics will constitute 24 percent of the nation's total population by July 2050. The increase in America's Hispanic population is largely being driven by young children.

According to recent census numbers, 45 percent of kids under the age of five are minorities and 70 percent of this population is Hispanic. This means that children who only speak English are very likely to encounter Spanish words in their daily lives and will benefit from knowing how to translate greetings like hello and goodbye and exchange basic information like their age and phone numbers.

"It is well documented that early childhood is the ideal time to expand a child's language skills and with the quickly changing landscape, Spanish is the most logical choice," said Chip Paucek, president of Educate Products. "We're providing parents with an easy and exciting way to open their young children's eyes to the Spanish influences around them and potentially give kids an edge in school, society and someday, a competitive job market."

Hooked on Spanish is a multimedia program designed to make learning Spanish enjoyable for kids with a cast of lovable characters, such as Tricks the Cat, who mimics shapes, changes colors, grows, shrinks, and more -- all to entertain, encourage and show kids how to apply the language skills they are learning to their daily lives. Using the Hooked on Phonics proprietary Learn-Practice-Play methodology, the three-level Hooked on Spanish features more than 60 lessons that introduce children to a specific skill, practice using that skill, and then apply that knowledge in an engaging, rewarding, skill-based experience.

Children do not need to know how to read before learning a new language with Hooked on Spanish. More over, parents don't need to know Spanish to help their child succeed with the product. The interactive language program's unique approach creates a multi-sensory learning experience with a multimedia mix of songs, interactive games on CD-ROM, workbooks, games and activities. Each lesson takes 15 to 30 minutes, and parents and children can celebrate success every night by marking off lessons learned on progress posters and reading the program storybooks together.

"As the United States becomes more multicultural, learning a foreign language such as Spanish becomes as necessary as learning English," said Wendy Bronfin, vice president, product development and education at Educate Products. "This is an easy way to help children explore different cultures and may even help them tap into an area of discovery and potential that parents didn't know their children possessed."

Educate Products is a leading creator of educational products for families that are fun, successful and easy to use. The company works with professional educators, interactive designers, writers, artists and parents to develop step-by-step learning systems that help teach children critical learning skills to help them succeed in school and in life. Educate Products produces, distributes and markets products for the well-known Hooked on Phonics, Reading Rainbow and Sylvan Learning brands.

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